IDEAS INNOVADORAS ESEN

September 22, 2007

Our target

Filed under: Proyecto Emprendedor — aliciamonroy @ 9:57 pm

I’ve been reading the comments that everyone has made about our blog.

First of all, thanks for all the suggestions and good wishes!! being a group of students of El Salvador, we feel really honored to have such a good response from everybody!!

I’ve noticed that a lot of people has been asking about the target market. And we’ve decided the following targets:

  • In the beginning of our bussiness we’ll be addressing to the young adults with a medium income market. By this, I mean the group that is around 20-35 years old who have really busy lifes and can’t afford to go to a gym for two hours in a day and don’t know how to eat in a healthy way.
  • After we’ve established our service in the market, we’ll be adding programs to a broader market such as adults with medium income. In this level, we’ll have programs specially designed to adults in all ages including young adults and elderlies.
  • And in a medium – long term we’ll offer some extra services dedicated to children including some nutritional help for them and their parents and some physical activities.

All of the targets include both genders, male and females so don’t worry, everyone can get our services! And as you know, in our programs we’ll cover exercises, nutrional help including the delivery service and some psychological help to support you during the whole process.

This was just the basic idea, please everyone tell me what do you think and if you consider we’ve left someone behind please tell us!

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